Marketing Concentration (9227)
This concentration prepares students for management or leadership roles in the field of marketing. It enables students to select from a number of relevant courses including advertising, sales, research, and marketing technology.
Courses
- ACCT 1100 — Introduction to Financial Accounting (CTAG, TAG) 4 Credits
- ACCT 1200 — Introduction to Managerial Accounting (CTAG, TAG) 3 Credits
- ACCT 1270 — Financial Analysis Using Spreadsheets 3 Credits
- ARTS 1120 — Art Appreciation (OT36) 3 Credits
- ARTS 2220 — Survey of Art I (OT36, TAG) 3 Credits
- ARTS 2230 — Survey of Art II (OT36, TAG) 3 Credits
- BUSM 1300 — Introduction to Business 3 Credits
- BUSM 1330 — Business Ethics 3 Credits
- BUSM 1400 — Professional Personal Selling 3 Credits
- BUSM 1700 — Principles of E-Business 3 Credits
- BUSM 2000 — Principles of Management (TAG) 3 Credits
- BUSM 2100 — Business Law I (CTAG, TAG) 3 Credits
- BUSM 2400 — Business Communication (TAG) 3 Credits
- BUSM 2500 — Principles of Marketing (TAG) 3 Credits
- BUSM 2520 — Marketing of Services 3 Credits
- BUSM 2530 — Advertising (TAG) 3 Credits
- BUSM 2550 — Direct and Digital Marketing 3 Credits
- BUSM 2570 — Principles of Supply Chain Management 3 Credits
- BUSM 2700 — Management Philosophy and Practice 3 Credits
- COMM 1000 — Effective Public Speaking (OT36, TAG) 3 Credits
- ECON 2600 — Principles of Microeconomics (OT36, TAG) 3 Credits
- ENGL 1110 — English Composition I (A) (OT36) 3 Credits
- ENGL 1111 — English Composition I (B) (OT36) 4 Credits
- ENGL 1120 — English Composition II (OT36) 3 Credits
- ENGL 2250 — Survey of American Literature I (OT36, TAG) 3 Credits
- ENGL 2260 — Survey of American Literature II (OT36, TAG) 3 Credits
- ENGL 2280 — Survey of British Literature I (OT36, TAG) 3 Credits
- ENGL 2290 — Survey of British Literature II (OT36, TAG) 3 Credits
- FYEX 1000 — First Year Experience 1 Credit
- HUMX 1100 — Introduction to Humanities (OT36) 3 Credits
- ITDB 1435 — Introductory Data Analytics 3 Credits
- ITIS 1000 — Basic Computer Skills 1 Credit
- ITIS 1005 — Computer Essentials (TAG) 3 Credits
- MATH 1040 — Applied Business Mathematics 2 Credits
- MATH 1050 — Mathematics of Finance 2 Credits
- MUSC 1200 — Music Appreciation (OT36) 3 Credits
- MUSC 1215 — World Music (OT36) 3 Credits
- MUSC 1800 — Popular Music: Rock, Jazz, Country, and Hip-Hop (OT36) 3 Credits
- MUSC 2200 — Music History and Literature I (OT36) 3 Credits
- MUSC 2250 — Music History and Literature II (OT36) 3 Credits
- PHIL 1500 — Introduction to Philosophy (OT36, TAG) 3 Credits
- PHIL 2000 — Comparative Religion (OT36) 3 Credits
- PHOT 1000 — History of Photography (OT36) 3 Credits