BUSM 1700 — Principles of E-Business 3 Credits
This course provides an overview of electronic commerce principles focusing on the management and marketing strategies that make electronic commerce business successful. It includes the business and profit models of e-commerce along with other e-commerce principles including: justification for e-commerce, increasing web-site traffic, legal issues such as payment, taxation, security, and privacy and international e-commerce.
Part of
- E-Business Certificate (2202)
- Marketing Certificate (2271)
- General Management Concentration (9224)
- Marketing Concentration (9227)
- Application Programming and Web Development (9246)
- Data Analytics Concentration (9258)
- Audio Recording and Production Technical Major (9275)
- Interactive Media Design and Delivery Technical Major (9276)
- Radio Production and Broadcast Technical Major (9277)
- Video Production and Broadcast Technical Major (9278)