BUSM 2500 — Principles of Marketing (TAG) 3 Credits
This course covers activities, analysis, strategies, and decision making in the context of the environment of marketing and other business functions. Topics include: integration of product, price, promotion, and distribution activities; research and analysis of markets, environments, competition, and customers; market segmentation and selection of target markets; and emphasis on behavior and perspectives of consumer and organizational customers. The course also covers planning and decision making for products and services in profit and nonprofit, domestic and global settings.
Part of
- Financial Accounting Certificate (2102)
- E-Business Certificate (2202)
- Business Information Management Certificate (2221)
- Marketing Certificate (2271)
- Entrepreneurship Certificate (2291)
- Associate of Arts Degree in Business (9010)
- Entrepreneurship Concentration (9215)
- Business Information Management Concentration (9222)
- General Management Concentration (9224)
- Human Resources Management Concentration (9225)
- Marketing Concentration (9227)
- Audio Recording and Production Technical Major (9275)
- Interactive Media Design and Delivery Technical Major (9276)
- Radio Production and Broadcast Technical Major (9277)
- Video Production and Broadcast Technical Major (9278)