HOSP 2280 — Hospitality Marketing Management 3 Credit Hours
Successful marketing principles employed in the hospitality industry. Demand variables, distribution channels, communications, promotions, research, packaging, collateral materials, pricing strategies, the marketing plan, and enhancing internal sales may be covered. (3 lecture hours)
Part of
- Hospitality Management, A.A.S.
- Hospitality Management Operations, Certificate
- Hospitality Sales and Marketing, Certificate
- Meeting and Event Planning, Certificate
- Meeting and Event Planning, A.A.S.
- Resort Management, Certificate
- Restaurant Management, A.A.S.
- Travel and Tourism Professional, Certificate
- Travel and Tourism, A.A.S.
- Administrative Support and Meeting/Event Planning, A.A.S.
- Administrative Support and Meeting/Event Planning, Certificate