MKTG2020 — Advertising
MKTG 2020 - Advertising MKTG 2020 - Advertising Lecture: 3 Lab: 0 A study of the principles of advertising and promotion, stressing history and the development of advertising and advertising techniques, including illustration, copy, slogans, and layout, as well as various advertising media, and direct mail marketing. Corequisite: MKTG 1000 or permission of instructor ODHE Transfer: TAGOCM012 Course Classification: T Fees: A fee applies to this course