MKT201 — Introduction to Marketing

3 credits · 3 hours

MKT 201 - Introduction to Marketing [ Course Outline ] MKT 201 - Introduction to Marketing Course Type: Not Intended for Transfer Description: Introduces students to the discipline of marketing and the need to create customer value and relationships in the marketplace. Presents an overview of the marketing principles and management strategies, along with the analytical tools used by organizations in the creation of a marketing plan. Lecture 3 hours per week.

Part of

• Administrative Management Technology, A.A.S.
• Management, A.A.S.
• Management: Hospitality Management Specialization, A.A.S.
• Hospitality Management Career Studies Certificate
• Management: Entrepreneurship Plus Career Studies Certificate

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