HRI235 — Marketing of Hospitality Services
Studies principles and practices of marketing the services of the hotel and restaurant industry. Emphasizes the marketing concept with applications leading to customer satisfaction. Reviews methods of external and internal stimulation of sales. May include a practical sales/marketing exercise and computer applications. Lecture 3 hours.
Part of
- Culinary Arts, Associate of Applied Science
- Event Planning, Career Studies Certificate
- Hospitality Management Specialization: Event Planning, Associate of Applied Science
- Hospitality Management Specialization: Food Service Management, Associate of Applied Science
- Hospitality Management, Associate of Applied Science
- Lodging Management Trainee, Career Studies Certificate