BUS420 — Digital and Social Media Management

This course covers the connection between business objectives and social media strategy, platforms, and tactics. The primary focus of this course, is to understand how marketing activities can be implemented online and via social media to reach target customers and strategic objectives.

Prerequisites: BUS330

Part of

• Bachelor of Applied Science in Applied Management - Human Resource Management Specialization
• Bachelor of Applied Science in Applied Management - Project Management Specialization

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