HTM 215 — Hospitality Sales and Marketing
introduces students to fundamental marketing terms, theory, and concepts that are found within the hospitality and tourism industry. Marketing is emphasized as a management philosophy that guides the design and delivery of guest services, a way of doing business. Both short and long-term marketing plans are examined with a focus on how marketing impacts every facet of the hospitality organization. (Credit is only allowed for either HTM 215 or HRM 209.) Prerequisites: HTM 100 with a minimum grade of "C" and Reading Proficiency
Prerequisites: HTM 100