Marketing
Marketing focuses on people and decision-making processes. Students learn to build sales-oriented websites, develop marketing plans, and deliver professional sales presentations. The program prepares graduates for entry-level positions in Internet marketing, sales, advertising, public relations, promotions management, retailing, or customer service across various industries such as real estate, insurance, and automotive. SC4 offers multiple paths including an associate's degree, certificate program, and skill set programs in Internet Marketing and Professional Sales, with transfer agreements available for those pursuing a bachelor's degree at institutions like Northwood University, Siena Heights University, and Walsh College.
Courses
- ACCT189 — College Accounting
- ACCT211 — Principles of Accounting I
- BUS110 — Human Relations
- BUS150 — Principles of Business
- BUS153 — Business Law
- BUS155 — Principles of Management
- BUS158 — Business Math
- BUS180 — Marketing Principles
- BUS181 — Professional Selling
- BUS186 — Internet Marketing
- BUS225 — Business Communications
- BUS250 — Advertising and Promotion Management
- BUS252 — Consumer Behavior
- BUS290 — Critical Thinking in Business - Capstone
- CIS115 — Microcomputer Applications
- CIS205 — Introduction to Web Development
- ECON221 — Principles of Macroeconomics
- ECON222 — Principles of Microeconomics
- ENG100 — English Composition I with Basic Writing Skills
- ENG101 — English Composition I
- ENG102 — English Composition II
- MTH1010 — Intermediate Algebra
- MTH1011 — Intermediate Algebra with Support
- MTH1020 — Intermediate Algebra and Plane Trigonometry
- MTH1120 — Introduction to Statistics
- PS101 — Introduction to Political Science