BUS180 — Marketing Principles

Add to My SC4 Catalog This course is an introduction to the marketing concept and its role in overall business strategy. It covers identifying segmentation, differentiation, target marketing and positioning opportunities that can be addressed with the proper marketing mix. All content is taught in the context of today’s complex global environment. Prerequisite(s): None 3 credits = 3 lecture

Part of

• Management
• Computer Information Systems
• Computer Information Systems
• Marketing

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