BUSN 2220 — - Principles of Marketing
Prerequisite: Placement determined by a college ready assessment score in reading Corequisites: none This course will explore the principles of marketing strategy planning, including target market and marketing mix variables, with emphasis on key strategy decisions in each area. Students will learn organizational marketing activities including consumer behavior, marketing research, social/cultural perspectives, legal and ethical issues, and environmental influences. The course will also cover implementation, control, marketing’s link with other functional areas, and the challenges and opportunities that exist for marketers. Transfer Curriculum Goal(s): none