BA154 — Principles of Marketing

3 credits · 3 hours

Marketing foundations represent the basic skills and understandings of the marketing concept within the business environment and the management systems within which it is implemented. Concepts include the marketing mix, consumer behavior, market segmentation, targeted marketing and distribution. The development of a marketing plan is the focal point of the course.

Part of

• Emphasis: Business Management
• Emphasis: Digital Media & Marketing
• Emphasis: Food and Beverage Management
• Emphasis: Sport Management
• Entrepreneurship Certificate
• Sport Management Certificate

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