BA 223 — Principles of Marketing

Provides a general survey of the nature, significance and scope of marketing. Emphasizes customers (marketing analysis and strategy); business marketing decisions in promotion, distribution and pricing; and control of marketing programs.

Part of

• Accounting Technology, Associate of Applied Science
• Business Administration emphasis, Associate of Science
• Professional Business Certificate
• Culinary Arts, Associate of Applied Science
• Digital Imaging and Prepress Technology, One-Year Certificate
• Visual Communication, Associate of Applied Science

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