BA 223 — Marketing

Covers concepts and principles used by marketing professionals to meet the needs of consumer and business markets. Introduces the marketing mix (product, price, place, promotion) and concepts in consumer behavior. Explores the function of market research and the study of market opportunities to grow and sustain organizations.

Prerequisites: BA 101Z

Part of

• Business, ASOT
• Business, AST
• Business Management, AAS
• Small Business Management, 1-yr Certificate
• Fitness and Lifestyle Specialist, 1-yr Certificate

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