DMA 520 — SOCIAL MEDIA DESIGN: CONTENT CREATION AND BRAND STRATEGY
This course explores the creative and technical aspects of social media content creation, equipping students with the skills to craft compelling narratives, design platform-specific content, and leverage AI-driven tools alongside industry-standard software. Through hands-on projects, students will master various content formats—visuals, videos, and interactive media—while utilizing AI for brainstorming, content generation, automation, and optimization. Emphasis is placed on storytelling, branding, and audience engagement, focusing on professional workflows that enhance efficiency and creativity. By the end of the course, students will have produced high-quality, platform-optimized content and portfolio-worthy projects that showcase their expertise in AI-enhanced content creation.