MKT 180 — Strategic Communication for a Digital World
Introduces the fundamental skills needed to develop Web-appropriate written content that can be leveraged for strategic marketing purposes on multiple digital platforms. Evaluates platform requirements and explains the nuances of multimedia writing. Presents techniques to identify success metrics, assess and report content performance and make data-driven recommendations. Recommended preparation: ENG 101 or placement equivalency.
Part of
- Business Administration - Customer Success and Sales (AAS)
- Customer Success and Sales (Certificate)
- Business Administration - Social Media Specialist (AAS)
- Social Media Specialist (Certificate)
- Web Design and Development - Web Development (AAS)
- Web Design and Development - Web Design and Interactive Media (AAS)