MARK 2010 — MARK-2010 Principles of Marketing
Marketing activities, analysis, strategies, and decision making in the context of other business functions. Topics include: integration of product, price, promotion, and distribution activities; research and analysis of markets, environments, competition, and customers; market segmentation and selection of target market, and emphasis on behavior and perspectives of consumers and organizational customers. Planning and decision making for products and services in profit and nonprofit, domestic, and global settings.
Part of
- Business, Associate of Arts
- Business Management, Associate of Applied Business
- Business Management (Human Resources Management), Associate of Applied Business
- Business Management (International Business), Associate of Applied Business
- Business Management (Small Business Management), Associate of Applied Business
- Business Management (Supply Management), Associate of Applied Business
- Business Management (Supply Management), Post-Degree Professional Certificate
- CPA Prep-Business Component, Post-Degree Professional Certificate
- Information Technology - Business Solutions, Associate of Applied Business
- Information Technology - Programming and Development, Associate of Applied Business
- Marketing, Associate of Applied Business