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HMGT1170 — Hospitality Sales and Marketing

3 credits · 3 hours

HMGT 1170 - Hospitality Sales and Marketing HMGT 1170 - Hospitality Sales and Marketing This course is an introduction to the “four Ps” (price, product, promotion, and place) as they relate to specific market segments, providing them with a customer-focused perspective. Students will learn about the Internet’s increasing role in sales and marketing. Students will have an opportunity to take the AHLEI certificate exam for this course. (NT) Division: BTD

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