MKT 6113 — Strategic Social Media Marketing

This course examines the force of social media marketing and its place in the marketing process. The advantages and use of particular platforms will be explored, and the use of social media analytics to craft strategy will be examined. $35 per SSCH course fee.

Part of

• Business Administration, Graduate Certificate
• Digital Marketing, Graduate Certificate
• Digital Marketing, Master of Business Administration
• Business Management, Bachelor of Science in Business Administration
• Digital Marketing, Bachelor of Science in Business Administration

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