MKT 6103 — Digital Marketing Strategy
This course will cover the history and best practices associated with digital marketing. Additionally, it will address the types of organizations and setting that (can) benefit from digital commerce technologies and strategies in a cost-effective way. Finally, the course addresses how digital marketing and other advertising strategies must be part of a comprehensive marketing campaign. $35 per SSCH course fee.
Part of
- Business Administration, Graduate Certificate
- Business Data Analytics, Master of Business Administration
- Digital Marketing, Graduate Certificate
- Digital Marketing, Master of Business Administration
- Accounting, Bachelor of Science in Business Administration
- Business Data Analytics, Bachelor of Science in Business Administration