MKT490 — Entrepreneurial Marketing
MKT 490 - Entrepreneurial Marketing MKT 490 - Entrepreneurial Marketing Description: Application of marketing methods and techniques for entrepreneurs to create sales growth and profitability for their business. Includes developing strategies for targeting customers, using market research to make valid decisions, promotion and pricing strategies to promote market share, and continued market plan analysis to grow a business. ACC 131 , BSA 131 , BSA 228 , ECN 232 , and ECN 236 . Lecture: 3 Lab: 0 Course Content: Consumer behavior and relating to buying decisions Market segmentation and customer expansion base Building product/service offerings and marketing channels Public relations and promotions Evaluating marketing strategies and plans for continued business growth Learning
Prerequisites: ACC131, BSA131, BSA228, ECN232, ECN236