MKT430 — Digital Marketing Data and Analytics
MKT 430 - Digital Marketing Data and Analytics MKT 430 - Digital Marketing Data and Analytics Description: Data-driven decision-making as a cornerstone for successful digital marketing. Collection, analysis, and interpretation of data to measure the effectiveness of marketing campaigns and the formulation of data-driven recommendations for improvement. ACC 131 , BSA 131 , BSA 228 , ECN 232 , and ECN 236 . Lecture: 3 Lab: 0 Course Content: Data Collection Methods Key Performance Indicators (KPIs) Data Analysis Techniques Conclusive Insights Data-Driven Marketing Search Engine Marketing and Optimization Search Engine Strategy for Digital Audience Acquisition Return on Investment (ROI) Analysis Data Analytics Tools Website Analytics Marketing Analytics Learning
Prerequisites: ACC131, BSA131, BSA228, ECN232, ECN236