MKT420 — Neuromarketing and Social Media Management
MKT 420 - Neuromarketing and Social Media Management MKT 420 - Neuromarketing and Social Media Management Description: Effective social media management campaigns that deeply connect with the audience and evoke consumer feelings. Role of neuromarketing in measuring consumer physiological and neural signals, and consumer motivations, preferences, and decisions. Role of emotional and artificial intelligence in shaping social media campaigns. ACC 131 , BSA 131 , BSA 228 , ECN 232 , and ECN 236 . Lecture: 3 Lab: 0 Course Content: Social media - concepts, practices, and future outlook Current and emerging tools Content marketing creation Sensory neuromarketing Learning and memory Behavior Science: Emotions, cognition, and sensory experiences Artificial intelligence (AI) and emotional intelligence (EI) Learning
Prerequisites: ACC131, BSA131, BSA228, ECN232, ECN236