MKT410 — Brand Strategy: Tactics & Digital Tools
MKT 410 - Brand Strategy: Tactics & Digital Tools MKT 410 - Brand Strategy: Tactics & Digital Tools Description: Brand strategy for cultivating enduring customer relationships and fostering competitiveness in evolving digital markets. Tools and tactics to create persuasive content, utilize data for media design, and strategize with paid and owned digital media. Skills in strategic storytelling, content calendars, and social media strategy for a comprehensive understanding of digital branding. ACC 131 , BSA 131 , BSA 228 , ECN 232 , and ECN 236 . Lecture: 2 Lab: 3 Course Content: Branded landing pages, funnels, and automation Digital ad creation Writing effective briefs Immersive brand experiences Message continuity Emerging media design Data-based design Strategic storytelling through digital assets Learning
Prerequisites: ACC131, BSA131, BSA228, ECN232, ECN236