MKT340 — Marketing Management
MKT 340 - Marketing Management MKT 340 - Marketing Management Description: Examination of the language and issues of marketing with an emphasis on learning to develop a marketing plan and develop responsive marketing strategies to meet customer needs. Other topics of study will focus on the external environment, marketing research, international/global marketing with relevance to cultural diversity, ethics, the impact of technology on marketing, and careers in marketing. ACC 131 , BSA 131 , BSA 228 , ECN 232 , ECN 236 , and MKT 240 . Lecture: 3 Lab: 0 Course Content: Marketing plan development Marketing research Marketing strategy Factors affecting marketing Learning
Prerequisites: ACC131, BSA131, BSA228, ECN232, ECN236, MKT240