MKT320 — Digital Audience Strategy
MKT 320 - Digital Audience Strategy MKT 320 - Digital Audience Strategy Description: Key elements of driving audience growth and engagement, including how to measure and analyze customer interaction, how to use those measurement skills and develop strategies and tactics to grow through search, social and content creation. Also, how to develop lasting connections with the target audience. ACC 131 , BSA 131 , BSA 228 , ECN 232 , and ECN 236 . Lecture: 3 Lab: 0 Course Content: Customer behavior Market segmentation Customer engagement Measurement and analytics Digital strategy development (SEO, social, content) Building and maintaining customer relationships Learning
Prerequisites: ACC131, BSA131, BSA228, ECN232, ECN236