MKT310 — Digital Marketing Landscape
MKT 310 - Digital Marketing Landscape MKT 310 - Digital Marketing Landscape Description: Comprehensive overview of the expansive digital marketing landscape. Includes market trends, advertising strategies, and data analytics and provides a strong foundation in social media, SEO, and content marketing. ACC 131 , BSA 131 , BSA 228 , ECN 232 , and ECN 236 . Lecture: 3 Lab: 0 Course Content: Market research and trend analysis Beginning digital advertising and promotions Beginning search engine optimization techniques Digital marketing data analytics Digital audience growth strategies Email marketing, including funnels and automation Industry-specific legal regulations impacting digital marketing Learning
Prerequisites: ACC131, BSA131, BSA228, ECN232, ECN236