MKT240 — Principles of Marketing
MKT 240 - Principles of Marketing MKT 240 - Principles of Marketing Description: Examines the business function of Marketing. Focus is on how marketers deliver value in satisfying customer needs and wants, determining which target markets the organization can best serve, and deciding upon appropriate products, services, and programs to serve these markets. Lecture: 3 Lab: 0 Course Content: Marketing overview 4 P’s of marketing Consumer behavior Targeting and Segmentation Learning