MKT231 — Social Media Marketing
MKT 231 - Social Media Marketing MKT 231 - Social Media Marketing Description: Theory and practice in the use of social media in online marketing. Includes history of social media, preparation for social media marketing, and ways to engage with social media. Reviews platforms and marketing tools used to create social media campaigns. Lecture: 3 Lab: 0 Course Content: History and foundations of social media Social media planning Social media platforms Social media campaigns Ethics and social responsibility Learning