DES310 — Experiential Design
DES 310 - Experiential Design DES 310 - Experiential Design Description: Examination of experiential design for built environments with emphasis on wayfinding, placemaking, and branded interventions. Students apply inclusive design principles to create legible, multisensory spatial communications using typography, contrast, lighting, projection mapping, tactile cues and integrate static signage with interactive media while measuring impact on user navigation. (1,3,4,11) Model user journeys that specify wayfinding requirements. (1,5) Synthesize findings into a coherent location plan for a wayfinding system. (1,2,5) Design multisensory spatial communications that integrate typography, color/contrast, lighting considerations, and tactile cues for diverse users. (2,3,4,5,6,9) Apply accessible compliance considerations to environmental graphics. (2,3,8,10) Prototype designs to demonstrate system behavior in context. Deliver vendor-ready files conforming to production specifications. (4,8,11) Present design rationale to stakeholders using appropriate formats. (10,11) Critique peer work using discipline-specific terminology to propose revisions.
Prerequisites: DES307