DES103 — Principles of Visual Communication II
DES 103 - Principles of Visual Communication II DES 103 - Principles of Visual Communication II Description: Visual design exploration as language and process for creative thinking, realization, and communication. Teaches designing with complex page systems integrating type and image. Studio emphasis on analyzing constraints, iterative development, and delivering vendor-ready print productions. (15,16,17) Develop deliverables through iterative refinement. (3,5,12,13,14,18) Analyze a brief to infer constraints. (5,6) Compose multi-page layouts exhibiting typographic rhythm. (1,2,7,9) Integrate type and imagery to meet audience goals. (2,3,4,5,7,9,10) Evaluate layout alternatives against stated criteria. (3,7,16,18) Prepare vendor-ready files for print production. (2,4,11) Produce a coordinated set of deliverables. (2,3,4,5, 11,12) Prepare files according to established output specifications. (2,7,8,11) Use discipline-specific terminology to evaluate work. (16,18) Required Assessment: Critique and evaluation of art and artifacts.
Prerequisites: DES102