DES101 — Principles of Visual Communication I
DES 101 - Principles of Visual Communication I DES 101 - Principles of Visual Communication I Description: Introduction to design as a language and process for creative thinking and realization. Explains design elements, principles, and typographic fundamentals for structured layouts. Studio work develops roughs into deliverables with iterative refinement and professional file preparation. (2,3,10,11,12) Apply typography as a technical element in design solutions. (6,7) Analyze a brief to infer design purpose. Construct grid-based layouts. (4,7,8) Produce roughs that test design effectiveness. (1,5,13) Develop deliverables through iterative refinement. (13,14) Prepare files according to established output specifications. Use discipline-specific terminology to evaluate work. (9,11,14) Required Assessment: Critique and evaluation of art and artifacts.
Prerequisites: ART112, DES100, ART137