BSA400 — Business Policy and Strategic Planning
BSA 400 - Business Policy and Strategic Planning BSA 400 - Business Policy and Strategic Planning Description: Introduces key concepts and tools for strategy formulation and competitive analysis. Focuses on the skills and business judgment required to devise strategies that position the firm to maximize long-term profits under conditions of uncertainty and competition. The firm is viewed holistically by integrating policies for each functional area into an overall competitive strategy. ACC 131 , BSA 131 , BSA 228 , ECN 232 , and ECN 236 . Lecture: 3 Lab: 0 Course Content: Key concepts in the strategy formulation and competitive analysis literature Tools and techniques for analyzing a firm strategically External and internal strategic factors that determine the success of the firm Ideas and theories from functional courses such as accounting, finance, marketing, and supply chain management Current topics of relevance and interest to strategic business managers Learning
Prerequisites: ACC131, BSA131, BSA228, ECN232, ECN236