GRA286 — Creative Media
3 credits This course introduces students to the strategic and creative processes used to develop advertising across print, digital, social, mobile, streaming, and out-of-home platforms. Students learn how strategy, consumer insights, copywriting, and design contribute to effective communication that meets brand goals. The course emphasizes product analysis, audience understanding, concept development, messaging, and multi-platform design execution. Throughout the semester, students create an integrated advertising campaign for a selected product or service, demonstrating strategic thinking and cohesive creative work across multiple media. Semester Typically all Only