GRA276 — Brand Identity and Development
3 credits This course teaches students how to build and manage brand identity systems. Students learn how to conduct brand research, develop strategic direction, and create the core elements of an identity, including logos, typography, color, imagery, and visual style. The course also covers applying the brand across different formats, creating usable brand kits, and organizing standards into a professional brand guidelines document. By the end, students will be able to develop and present a cohesive brand identity supported by a clear strategy and consistent visual design. Prerequisite: GRA 225 Semester Typically all Only
Prerequisites: GRA225