MKT282 — Principles of E-Commerce
MKT 282 - Principles of E-Commerce MKT 282 - Principles of E-Commerce (3 credits) Studies on-line business strategies, and the hardware and software tools necessary for Internet commerce. Includes the identification of appropriate target segments, the development of product opportunities, pricing structures, distribution channels and execution of marketing strategies. Prerequisite(s): BUS 100 Lecture: 3 hours per week
Prerequisites: BUS100