MKT201 — Introduction to Marketing
MKT 201 - Introduction to Marketing MKT 201 - Introduction to Marketing (3 credits) Introduces students to the discipline of marketing and the need to create customer value and relationships in the marketplace. Presents an overview of the marketing principles and management strategies, along with the analytical tools used by organizations in the creation of a marketing plan. Prerequisite(s): BUS 100 Lecture: 3 hours per week
Prerequisites: BUS100