MKTG 48503 — Marketing Management

3 credits · 3 hours

Strategic planning and management of the marketing function within the firm from a managerial viewpoint. Focus on the development and management of marketing strategies and tactics related to product, pricing, promotion, and distribution decisions. Prerequisite: MKTG 36303 and MKTG 35503 . (Typically offered: Fall and Spring)

Prerequisites: MKTG 36303, MKTG 35503

Part of

• B.S.I.B. Requirements
• General Business (GBUS)
• Management (MGMT)
• Marketing (MKTG)
• Minors for Non-Business Students

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