MKTG 46303 — Global Marketing

3 credits · 3 hours

Examines differences in global environment; how cultural considerations, political, legal, and economic conditions affect market entry strategies and marketing mix decisions; development of marketing plan for global environments. Prerequisite: MKTG 34303 . (Typically offered: Fall and Spring)

Prerequisites: MKTG 34303

Part of

• Asian Studies (AIST)
• Economics (ECON)
• B.S.I.B. Requirements
• Minors for Non-Business Students
• Strategy, Entrepreneurship and Venture Innovation (SEVI)

Source ↗

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