MKTG 44503 — New Product Development
The course is structured along the three main dimensions of new product development: designing, manufacturing, and marketing of new products. An analytical approach is taken consistent with current thinking and practice of the industry. Students learn the best approaches from a marketing manager's perspective to effectively manage the NPD process. Prerequisite: MKTG 34303 . (Typically offered: Fall)
Prerequisites: MKTG 34303