MKTG 44303 — Retail Strategy
Concentrates on planning to meet the objectives and satisfy the retail marketing concept. Attention is devoted to retail format, competition among retail institutions, determination of store location, merchandise lines, atmospherics, and levels of customer service provided with the sale of consumer products. Prerequisite: MKTG 34303 . (Typically offered: Fall and Spring)
Prerequisites: MKTG 34303