MKTG 43703 — Selling and Sales Analytics
Sales and marketing professionals along with category and brand managers need relevant information derived from data and metrics that are appropriately gathered and analyzed. Students will be shown and learn how to answer business questions and inform business strategy from properly secured and evaluated data. Students will learn the art and science of data analysis for strategic selling, by envisioning the information needed, deriving the insights required and creating a message for clients, with the end goal of telling a story from the data. Whether a firm is consumer, business or service-oriented, acquiring and using information regarding its customers, competitors and markets is critical for sales planning and decision-making. The content will follow the process of using curiosity to develop a business question, determining the data types and metrics needed, surveying, extracting, parsing, analyzing, visualizing, narrating a story and presenting that narrative. Prerequisite: MKTG 33403 . (Typically offered: Fall and Spring)
Prerequisites: MKTG 33403