MKTG 36303 — Marketing Research
Research designs, techniques, and analyses of primary and secondary data for the purposes of (1) developing market forecasts and segmentation analyses; (2) strategy implementation determining product development, pricing, distribution, and promotion decisions; and (3) monitoring customer attitudes, motivations and satisfaction. Prerequisite: Walton majors: MKTG 34303 and BUSI 10303 with a grade of C or better; Non-Walton majors: MKTG 34303 and INEG 23104 , STAT 30133 , or MATH 21003 with a grade of C or better. (Typically offered: Fall, Spring and Summer)
Prerequisites: MKTG 34303, BUSI 10303, INEG 23104, STAT 30133, MATH 21003