CampusAnswers

MKTG 34403 — Retail Buying and Merchandise

3 credits · 3 hours

Examination of supplier and buyer responsibilities and decisions associated with product assortment depth, budgets, promotions, inventory investment and control, and gross margin management for consumer goods including apparel, food, and durables. Prerequisite: MKTG 34303 . (Typically offered: Fall and Spring)

Prerequisites: MKTG 34303

Part of

Source ↗

← back to uark catalog