MKTG 343H3 — Honors Introduction to Marketing
Examines strategies, tactical, and operational decisions related to contemporary marketing activities. Topics covered include product, services and international strategies in consumer and business markets. Prerequisite: Honors standing and ((for business majors: BUSI 10303, ACCT 20103 and ( ECON 21003 or ECON 22003 ), all with a grade of C or better); (for non-business majors: (BUSI 10303 or MATH 21003 ) and (( ECON 21003 and ECON 22003 ) or ECON 21403 )). (Typically offered: Fall, Spring and Summer) This course is equivalent to MKTG 34303 .
Prerequisites: BUSI 10303, ACCT 20103, ECON 21003, ECON 22003, MATH 21003, ECON 21403