MKTG 34303 — Introduction to Marketing
Examines strategies, tactical, and operational decisions related to contemporary marketing activities. Topics covered include product, services and international strategies in consumer and business markets. Prerequisite: Walton College Majors: ECON 22003 with a grade of C or better; Non-Business Majors: ECON 21403 or ECON 22003 each with a grade of C or better. (Typically offered: Fall, Spring and Summer)
Prerequisites: ECON 22003, ECON 21403
Part of
- Career and Technical Education (CATE)
- Apparel Merchandising and Product Development
- Interior Architecture and Design (IARD)
- Data Science (DTSC)
- Advertising and Public Relations (ADPR)
- School of Journalism and Strategic Media (JOUR)
- Accounting (ACCT)
- B.S.B.A. Requirements
- B.S.I.B. Requirements
- Finance (FINN)
- General Business (GBUS)
- Information Systems (ISYS)
- Management (MGMT)
- Marketing (MKTG)
- Minors for Non-Business Students
- Strategy, Entrepreneurship and Venture Innovation (SEVI)
- Supply Chain Management (SCMT)