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JOUR 30303 — Sprots Media Promotion

3 credits · 3 hours

Introduces students to principles and practices used to promote sports teams, events and brands. Focuses on how to identify target audiences, develop promotional strategies and use digital platforms. Prerequisite: Completion of JOUR 10303 with a grade of C or better and completion of either JOUR 10003 with a grade of C or better or completion of JOUR 11000 . (Typically offered: Fall)

Prerequisites: JOUR 10303, JOUR 10003, JOUR 11000

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