ECON 36303 — Economics of Advertising
An examination of how economists define and categorize types of products and advertising campaigns. Alternative views of advertising -- persuasive vs. informative -- are discussed. Models of the relationship between advertising and sales, profits, market structure, product quality, and price are examined. Prerequisite: ECON 22003 or ECON 21403 . (Typically offered: Irregular)
Prerequisites: ECON 22003, ECON 21403