AMPD 52203 — Merchandising Application for the Apparel Industry
Application of merchandising theory, principles and practices in a capstone class. An in depth study of innovative apparel business concepts as applied to manufacturers and retailers of apparel including apparel classification, seasonal cycles, stock emphasis, assortment strategies, target customers, and apparel trends. Includes an overview of marketing communication including advertising, personal selling, and sales promotion. Graduate degree credit will not be given for both AMPD 40203 and AMPD 52203 . Prerequisite: AMPD 30303 and AMPD 30403 . (Typically offered: Fall and Spring)
Prerequisites: AMPD 30303, AMPD 30403